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讨论商业策略常用词组 English Collocations for Discussing Business Strategy (1) - BEP 272
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Business English, Business English Vocabulary, English Collocations, English for Meetings / July 12, 2015 Welcome back to Business English Pod for today’s lesson on English collocations for discussing business strategy. Look behind any successful business and what will you find? Good strategy and wise planning. Good strategy involves understanding the environment, the market, the customers, and the competition. And good planning means taking all that knowledge and deciding how to compete now and into the future. In this lesson, we’ll hear how the executives in a food company discuss business strategy. And as they strategize, the speakers will use some useful expressions that we call “collocations.” Learning English collocations will help you improve your vocabulary and sound more natural. So what exactly is a collocation? Well, it’s just a group of words that we commonly use together. For example, we often say “reach a goal.” It sounds natural, because that’s what people say. But what about: “grasp a goal” or “arrive at a goal?” Well, those don’t sound natural because they’re not common combinations or collocations. As you listen to the discussion, try to pick out some of these collocations and we’ll discuss them later in the debrief. In the dialog, we’ll hear Anne, Jenny, and Max, executives at a food company called Healthy Organics. The speakers have gone on a weekend retreat to try to create a good strategy for moving their company into the future. They’ll talk about their vision and a strategic plan for growth. Listening Questions 1. What does Anne say they have managed to accomplish so far during the retreat? 2. What does Max say is the goal over the next two days? 3. What does Jenny want to figure out first?
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